Students (me) have to prove they can write for brands with existing campaigns. So why not take on one of the better headline campaigns in recent memory?

 

6 of these are original Economist ads. 6 are mine.

Can you choose correctly?

Write your choices as you go. The answers are at the bottom of the page.

1

3

5

2

4

6

8

7

10

9

11

12

 

Economist:

2

3

5

7

10

11

Ben:

1

4

6

8

9

12

How did you do?

Let me know!