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During the height of the Black Lives Matter movement in 2020, many companies felt like they needed to make a statement for the sake of their brand reputation. That didn't sit right with us, so we convinced McDonald's to give up their air time to important Black voices during the BET Awards... completely unbranded.

Here are a few of the 13 spots that aired:

Art Director: Nik Reed

CD: Brandon Henderson

Made at Wieden + Kennedy NY