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The McDonald's All American Games have been a little dull recently. So we gave them a new brand identity that could speak to their rich history and also the future of their brand. A new tagline, typeface, and visual language.

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Here's the manifesto that sold in this work and what we'll use to build more work from in the coming years:

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Art Director: Nik Reed

CD: Brandon Henderson

Made at Wieden + Kennedy NY