When Jeff Adams let a Game 5 World Series home run baseball hit him in the abdomen to keep holding on to his double-fisted Bud Lights, we rewarded him with a :15 ad that aired the next night.

And made another one the next day in case the Nationals won. They did! Good for them. 

Bud Light also sent him to game 6 and 7 in this t-shirt. And he got to be in the Nationals parade.

The whole thing equated to about 300M impressions, over 400 news stories, was worth over $8M in ad space, and, outside of the baseball, was the most talked about part of the 2019 World Series. Cool!

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Made at Wieden + Kennedy NY

Awards:

Cannes Lion Silver - 2021

One Show Gold - 2020

Clio Sports Silver - 2020