top of page
McD_Changeables_17_CMYK (1).png

After hibernating in their multiverse we made up, The Changeables return from a 35+ year hiatus with two action-packed animated commercials and a 5-episode reality series but for toys on social media.

Enter the Changeiverse

Chompozian Face-Off

with Sam Gainsborough and BlinkInk

MCWK860X25I_TheChangeablesDoAPhotoshoot_MilkyWay_1080x1350_FR.jpg

Characters by BlinkInk, Logo by Tyler Smith

VFX David Pierce

We named all the toys and invented their lore.

MCWK862X25I_TheChangeablesDoAPhotoshoot_TeefRex_1080x1350_FR.jpg
MCWK864X25I_TheChangeablesDoAPhotoshoot_Galla_1080x1350_FR.jpg
MCWK865X25I_TheChangeablesDoAPhotoshoot_Vash_1080x1350_FR.jpg
MCWK861X25I_TheChangeablesDoAPhotoshoot_CapCap_1080x1350_FR.jpg
MCWK863X25I_TheChangeablesDoAPhotoshoot_Fergon_1080x1350_FR.jpg
MCWK872X25I_TheChangeablesDoAPhotoshoot_Sizzlesaurus_1080x1350_FR.jpg
MCWK870X25I_TheChangeablesDoAPhotoshoot_BooBot_1080x1350_FR.jpg
MCWK871X25I_TheChangeablesDoAPhotoshoot_Pterabagdyl_1080x1350_FR.jpg
MCWK868X25I_TheChangeablesDoAPhotoshoot_d1v4_1080x1350_FR.jpg
MCWK873X25I_TheChangeablesDoAPhotoshoot_X-CH4NG3_1080x1350_FR.jpg
MCWK875X25I_TheChangeablesDoAPhotoshoot_Minee_1080x1350_FR.jpg
MCWK876X25I_TheChangeablesDoAPhotoshoot_Ki0_1080x1350_FR.jpg
MCWK866X25I_TheChangeablesDoAPhotoshoot_Drinkobius_1080x1350_FR.jpg
MCWK869X25I_TheChangeablesDoAPhotoshoot_Kurtis-the-Divine_1080x1350_FR.jpg
MCWK863X25I_TheChangeablesDoAPhotoshoot_FR-13S_1080x1350_FR.jpg
MCWK874X25I_TheChangeablesDoAPhotoshoot_Torrus_1080x1350_FR.jpg

Toy design by TMS

A reality series for toys:

Production: BlinkInk

Director: @samgainsborough
Executive Producer: Josef Byrne
Head of Production: @alexhalley
Producer: @rebeccablittle
Production Manager: @thijmegrol

Concept Artist: @clement_danveau_art
Concept Artist: @camille.perrin.art
Concept Artist: @theo.guignard
Concept Artist: @jocelincarmes
Character Designer: @mysiepereira
Character Designer: @petesharp.universe
Storyboard Lead: @reg_isaac
Storyboards: @boxbeatrobot
Animatic: Edward Bulmer

Lead 2D Animator: @reg_isaac
2D Animator: @weiden_ww
2D Animator: @alinabeska
2D Animator: @rohitkelkar
2D Animator: @chris.wieme
2D Animator: @alvaromorote

2D FX Animator: Julien Pingault
2D FX Animator: @alicetagliapietra_art
2D FX Animator: @clementhofferer

Lead 2D Clean Up Artists: @denisedean8673
2D Clean Up Artists: @katiediazz.art
2D Clean Up Artists: Angeline De Silva
2D Clean Up Artists: @gallego.gerry
2D Clean Up Artists: @ryans_doodles
2D Clean Up Artists: @katerina_kremasioti
2D Clean Up Artists: @jo_boyle_sketch
2D Clean Up Artists: Simon Swales
2D Clean Up Artists: @waynemaslin

Lead 3D animator: @klaasharmboer
3D animator: @harrybhal

Lead Compositor: @alasdairbrotherston
Compositor: @simone_e
Compositor: Lina Larsen
Compositor: John Taylor

Agency: Wieden+Kennedy New York
Art Director: Kirbe Bostick
Copywriter: Ben Capshaw

Designer: Tyler Smith

Design Director: James Hughes 
Creative Director: Macie Soler-Sala
Associate Creative Director: Sean Johnson
Associate Creative Director: Lauren Acampora
Producer: Zaynah Ahmed
Account Director: Kim Reeder
Account Supervisor: Logan Nelson
Account Executive: Brittney Woods
Brand Strategy Director: Briana Patrick
Brand Strategy Director: Andrew Fisher
Brand Strategist: Stella Kalomiris
Group Social Director: Kaylah Burton
Social Strategist: Alexis Baines
Comms Director: Eli Sandoval 
Sr Comms Strategist: Javaad Beg
Jr Comms Strategist: Raven Roberts
Business Affairs Manager: Kevin Cabanayan
Business Affairs Manager: Helen Reinhold
Project Manager: Courtney Patterson

​

Client: McDonald’s
Brand Manager: Nancy Meza
VP Marketing Director: Jennifer Healan
Marketing Director: Guillaume Huin
Marketing Director: Anna Engel
Sr. Manager: Elly Moody
Social Media Director: Amanda Mulligan
Social Media Supervisor: Chelsia Lai
Social Media Manager: Ashley Rhoades

bottom of page