To celebrate the St. Louis Blues Stanley Cup victory, we brewed a special batch of beer to the song “Gloria,” the Blues rallying cry for the 2019 season, by blaring it at the kettle on repeat for the entire 28-day brewing process.
There was also a live stream of the kettle signed by the team with giant headphones for people who wanted to listen to a lower-quality version of Gloria for 28 days straight.
Jon Hamm and the Blues partied with it, and "Gloria Brew" made its way to the Hockey Hall of Fame.
There was a fair amount of press from local news and the trades.
It was also cool that my friends saw it, and that it's now being resold for a very reasonable amount of money.
Lead Copywriter: Jessica Ghersi
Art Director: Devin Baker
Director: Alec Sutherland
CDs: Brandon Henderson, John Parker
Made at Wieden + Kennedy NY