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To celebrate the St. Louis Blues Stanley Cup victory, we brewed a special batch of beer to the song “Gloria,” the Blues rallying cry for the 2019 season, by blaring it at the kettle on repeat for the entire 28-day brewing process.

[LINK]

There was also a live stream of the kettle signed by the team with giant headphones for people who wanted to listen to a lower-quality version of Gloria for 28 days straight.

Jon Hamm and the Blues partied with it, and "Gloria Brew" made its way to the Hockey Hall of Fame.

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There was a fair amount of press from local news and the trades.

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It was also cool that my friends saw it, and that it's now being resold for a very reasonable amount of money.

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Lead Copywriter: Jessica Ghersi

Art Director: Devin Baker

Director: Alec Sutherland

CDs: Brandon Henderson, John Parker

Made at Wieden + Kennedy NY

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