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Ask:

True Colors Fund, a non-profit for homeless LGBTQ Youth, wanted a low-budget social fundraising campaign.

 

Insight: 

People don't know that LGBTQ youth discrimination and homelessness are overlapping problems.

 

Idea:

LGBTQ homeless youth were kicked out for being themselves. 

We told that story through iconic cardboard imagery.

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Art Director: Adriana Dickerson