Ask:

True Colors Fund, a non-profit for homeless LGBTQ Youth, wanted a low-budget social fundraising campaign.

 

Insight: 

People don't know that LGBTQ youth discrimination and homelessness are overlapping problems.

 

Idea:

LGBTQ homeless youth were kicked out for being themselves. 

We told that story through iconic cardboard imagery.

Art Director: Adriana Dickerson