Insight:
The place Tai Pei is most often eaten? The couch.
Idea:
Make the couch synonymous with Tai Pei.
Having a couch as a best friend is a little weird...
...and just as weird in pre-roll
but people connected with the idea
and we hoped Tai Pei would mean something to others.
OKC ADDYs Student Gold - Integrated Consumer Campaign
OKC ADDYs Student Bronze - Copywriting for "Melting Pot"
Here's some other cool stuff we made.
Branded Content:
...with AirBnB, Buzzfeed, and Spotify.
Here's a cool in-store installation with a funny fortune cookie dispenser and clever fortunes.
And some sexy social.
...that people would actually want to follow.
We also made this banner.
Here's the Campaign Book
download here