top of page
The McRib is one of the world's most important sandwiches.
There are many reasons for this, stated in the below ads.
And because it's so important, we made a 7-day countdown for it in Times Square and sold a tour tee and commissioned a painting and some of this other stuff.
We also made this ad because we knew someone would make this meme (they did).
Art Director: Jane Kang
Social Copywriter: Courtney O'Donnell
Director: Joy Kilpatrick
Made at Wieden + Kennedy NY
bottom of page