The McRib is one of the world's most important sandwiches.
There are many reasons for this, stated in the below ads.
And because it's so important, we made a 7-day countdown for it in Times Square and sold a tour tee and commissioned a painting and some of this other stuff.
We also made this ad because we knew someone would make this meme (they did).
Art Director: Jane Kang
Social Copywriter: Courtney O'Donnell
Director: Joy Kilpatrick
Made at Wieden + Kennedy NY