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The McRib is one of the world's most important sandwiches.

There are many reasons for this, stated in the below ads.

And because it's so important, we made a 7-day countdown for it in Times Square and sold a tour tee and commissioned a painting and some of this other stuff.

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We also made this ad because we knew someone would make this meme (they did).

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Art Director: Jane Kang

Social Copywriter: Courtney O'Donnell

Director: Joy Kilpatrick

CD: Brandon Henderson

Made at Wieden + Kennedy NY

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