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A trip to Korea and a 2nd place finish at Ad Stars...
...resulted in a year-long business venture.
Here's the short story.
A telecom company, KT, doesn't want people on their phones.
How do you keep people buying phones... but keep them off of those same phones..?
Now named "Ties"
I told my friend Chris Beasley about the competition.
He said, "we have to make this the real deal."
A few months of concepting and wire-framing later:
After winning a $5,000 grant, but failing to find a proper minimum viable product, we put the project on standby.
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