As a sequel to the famous "It's a Tide Ad" Super Bowl spot,
we came up with an idea to turn the entire NFL season into a Tide ad.
(We presented the idea as interns, so we didn't get to execute it because we went back to school, but it was pretty surreal randomly seeing the work on TV)
Case Study:
Spots made directly from tactics we presented:
Art Director partner: Hannah Murphy
People Who Actually Produced the Work
ECD: Paul Bichler
CDs: Daniel Lobaton, Zack Menna, Rich Singer
Senior Copywriter: Lauren Varvara
Senior Art Directors: Leah Renbaum, Jacopo Biorcio
Copywriters: Blake Morris, Zach Schweikert
Art Director: Jill Archibold
Awards it won:
1 gold and 1 silver Cannes Lions, 2 silver and 1 bronze Sports Clios, 3 One Show Merits, a D&AD shortlist, a Webby Nominee, and listed as Twitter's Best of 2018.
Concepted at Saatchi & Saatchi NY