As a sequel to the famous "It's a Tide Ad" Super Bowl spot,

we came up with an idea to turn the entire NFL season into a Tide ad.

(We presented the idea as interns, so we didn't get to execute it because we went back to school, but it was pretty surreal randomly seeing the work on TV)

Case Study:

Spots made directly from tactics we presented:

Art Director partner: Hannah Murphy

People Who Actually Produced the Work

ECD: Paul Bichler

CDs: Daniel Lobaton, Zack Menna, Rich Singer

Senior Copywriter: Lauren Varvara

Senior Art Directors: Leah Renbaum, Jacopo Biorcio

Copywriters: Blake Morris, Zach Schweikert

Art Director: Jill Archibold

Awards it won:

1 gold and 1 silver Cannes Lions, 2 silver and 1 bronze Sports Clios, 3 One Show Meritsa D&AD shortlista Webby Nominee, and listed as Twitter's Best of 2018.

Made at Saatchi & Saatchi NY