For the launch of Fox's Big Noon we had to show fans how to "Start Saturday Strong."
We wanted to give Oklahoma and Texas fans each an easter egg-filled Friday Night Bedtime Story
so they could teach their kids about rivalry and rest easy knowing the other team sucked.
Unfortunately, Oklahoma and Texas changed their mind and decided they wouldn't allow us to publish these, so the illustrators stopped working. But here is the Oklahoma book in a much rougher version.
Art Director: Germany Lancaster
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Matt Herman
Creative Directors: Gary Van Dzura, Christine Gignac
Illustrator (Texas Book): Daniel Shaffer
Made at Wieden + Kennedy NY