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For the launch of Fox's Big Noon we had to show fans how to "Start Saturday Strong."

We gave Texas fans an easter egg-filled Friday Night Bedtime Story

so they could teach their kids about rivalry and rest easy knowing the other team sucked.

(This was very emotionally draining to write. I went to Oklahoma.)

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Art Director: Germany Lancaster

Senior Art Director: Nathan Wigglesworth

Senior Copywriter: Matt Herman

Creative Directors: Gary Van Dzura, Christine Gignac

Illustrator: Daniel Shaffer

Made at Wieden + Kennedy NY