1200px-Fox_Sports_Logo.svg.png

For the launch of Fox's Big Noon we had to show fans how to "Start Saturday Strong."

We wanted to give Oklahoma and Texas fans each an easter egg-filled Friday Night Bedtime Story

so they could teach their kids about rivalry and rest easy knowing the other team sucked.

PAGE1.png
PAGE2.png
PAGE3.png
PAGE4.png

Unfortunately, Oklahoma and Texas changed their mind and decided they wouldn't allow us to publish these, so the illustrators stopped working. But here is the Oklahoma book in a much rougher version.

Page1.png
Page2.png
Page3.png
Page4.png
Page5.png
Page7.png
Page6.png

Art Director: Germany Lancaster

Senior Art Director: Nathan Wigglesworth

Senior Copywriter: Matt Herman

Creative Directors: Gary Van Dzura, Christine Gignac

Illustrator (Texas Book): Daniel Shaffer

Made at Wieden + Kennedy NY