For the launch of Fox's Big Noon we had to show fans how to "Start Saturday Strong."
We gave Texas fans an easter egg-filled Friday Night Bedtime Story
so they could teach their kids about rivalry and rest easy knowing the other team sucked.
(This was very emotionally draining to write. I went to Oklahoma.)
Art Director: Germany Lancaster
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Matt Herman
Illustrator: Daniel Shaffer
Made at Wieden + Kennedy NY