Our NFL partnership wanted a Twitter poll. We gave them this over-choreographed video of the Bud Knight dancing to announce the Celly of the Week - a weekly vote for the best touchdown celebration.
Some other teams made "Behind the Celly" videos that are not quite as good as Eli Manning and Odell Beckham, Jr. doing a Dirty Dancing impression.
And indeed, there was a Twitter poll every week.
Copywriter: Maddy Baldwin
Art Director: Devin Baker
Made at Wieden + Kennedy NY