Our NFL partnership wanted a Twitter poll. We gave them this over-choreographed video of the Bud Knight dancing to announce the Celly of the Week - a weekly vote for the best touchdown celebration.
Some other teams made "Behind the Celly" videos breaking down their celebrations that are not quite as good as Eli Manning and Odell Beckham, Jr. doing a Dirty Dancing impression.
And indeed, there was a Twitter poll every week.
Copywriter: Maddy Baldwin
Art Director: Devin Baker
Made at Wieden + Kennedy NY