Our NFL partnership wanted a Twitter poll. We gave them this over-choreographed video of the Bud Knight dancing to announce the Celly of the Week - a weekly vote for the best touchdown celebration.

Some other teams made "Behind the Celly" videos that are not quite as good as Eli Manning and Odell Beckham, Jr. doing a Dirty Dancing impression.

And indeed, there was a Twitter poll every week.

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Copywriter: Maddy Baldwin

Art Director: Devin Baker

Director: JIHYE

CDs: Brandon Henderson, John Parker

Made at Wieden + Kennedy NY